Pay-per-Click (PPC) advertising is a highly effective way to drive targeted prospects to blogs, websites or sales pages. E-marketers can choose from Google AdWords, Yahoo Search Marketing, Facebook Advertising, MSN Adcenter (Bing) etc. However, most marketers prefer Google AdWords for their PPC marketing because it displays their ads on Google search pages.
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How to Get the Best Value from Google Pay-per-Click Marketing